Rico’s earliest original design for a solid-body electric was the single-cutaway Seagull in 1972. Rico began making electric guitars and basses in 1969, based on the Gibson Les Paul and the EB-3 bass, but very few of these were finished and even fewer survive today (before this, Rico had probably built about 300 acoustics). Eventually he branched out into repairing and building steel-string acoustics and banjos as folk music gained popularity in the '60s. When Bernardo Chavez Rico started working in his father’s East Los Angeles guitar shop in the mid-1950s, he specialized in flamenco guitars. Rich evolved and how the innovations and craftsmanship of its early history laid the groundwork for its popular image. The brand’s origins, however, are quite far removed from the popular image it took on beginning in the 1980s. Rich is virtually synonymous with outlandish pointy metal guitars.
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